Flo (stylised in uppercase) is a British girl group from London, consisting of members Jorja Douglas, Stella Quaresma, and Renee Downer. They formed in 2019 and signed with Island Records. The group gained popularity on social media with their debut single "Cardboard Box". They released their debut EP, The Lead, in 2022. Flo's style distinctly draws upon classic R&B and hip-hop, particularly from the 1990s and early 2000s. The visuals for their debut music video "Cardboard Box" invited comparisons to that of TLC's "Unpretty" (1999) and the Sugababes' "Overload" (2000). In addition to the likes of Destiny's Child and the Spice Girls, H.E.R. was named as a more contemporary influence. Flo has received numerous awards and nominations throughout their career, including a Brit Awards, Global Awards, Sound of..., in addition to being nominated for a two MTV VMAs, one NAACP Image Awards and three Soul Train Awards nominations. In December 2022, Flo won the Brit Awards and was nominated for the 25th MOBO Awards. In March 2023, they received the Rising Star Award at the Global Awards. On 26 June 2023, they were nominated for three categories, including Best New Artist, at the 2023 BET Awards, making them the group with the most nominations for the 2023 awards edition. All three girls described being shaped by the music they grew up listening to; Downer's mother would play Aaliyah and Ciara in the car, and Douglas' mother was into "old school R&B". Quaresma heard African music from her father, while her mother would play Amy Winehouse and Etta James.